To understand the philosophy of the Studio F. A. Porsche, you have to immerse yourself in its history. In 1972, Professor Ferdinand Alexander Porsche, son of the car companies founder and designer of the legendary Porsche 911, opened his design agency in Stuttgart. Two years later, he moved to Zell am See, the Austrian birthplace of the Design Studio and the brand Porsche Design.

Today, Studio F. A. Porsche is located at the foot of the Alps and designs high-quality timepieces, sunglasses, luggage and leather goods as well as a wide range of industrial products with an unmistakable design: clear, puristic and functional.

Known for selecting the most suitable materials, the highest level of workmanship and cutting-edge technologies, the Studio also develops design ideas, limited editions and branding strategies for international companies. Its creations for the brand "Porsche Design" as well as under the design reference "Design by Studio F. A. Porsche" have become design classics with an extraordinary aesthetical relevance.