THG PARIS LAB'

Pvd Blush

This is not (just) a bathroom.

Who would have thought that the caption on Magritte’s famous painting could inspire a bathroom design firm?

In the surrealist tradition, ever since it was founded in 1956, THG Paris became expert at making disruptive designs that upset traditional bathroom codes. Following an early commitment to making the bathroom a prime setting to display French luxury, THG Paris, whose know-how is a multipurpose toolbox, is now turning this intimate space into a laboratory.

In an intentional twist, the visitors become hybrids between interior designers and lab technicians, as they plunge into an immersive experience in which the bathroom is a colour and material palette where every combination is possible.

This temporary exhibition is a creative incubator where participants can discover the creative and scientific processes developed by THG Paris: insertion of precious materials such as marble or crystal, selection of PVD finishes which render objects indestructible.

A laboratory of colours, innovation and trends, this installation is a mesmerizing exploration of what goes on behind the scenes of a bathroom.

Paris Design Week 2019

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